Which Brands Are Cheaper in South Korea: A Deep Dive for Savvy Shoppers

I remember vividly the first time I walked into a Lotte Mart in Seoul. As an avid traveler and someone who appreciates a good bargain, I was on a mission to discover which brands were genuinely cheaper in South Korea compared to back home in the States. I’d heard whispers, seen online forums buzzing with anecdotal evidence, but experiencing it firsthand was a whole different ball game. My initial expectation was a broad stroke – maybe K-beauty, perhaps electronics. What I found, however, was far more nuanced, revealing a complex interplay of global pricing strategies, local market demands, and the sheer power of Korean consumer culture. This article aims to demystify those perceptions and provide you with a comprehensive guide, backed by insights and a touch of personal experience, to answer that burning question: Which brands are cheaper in South Korea?

The Short Answer: Some Global Brands, Local Favorites, and High-Demand Categories Often See Price Advantages

Generally speaking, you'll find that certain global beauty brands, particularly those with a significant presence and production in Asia, can offer better value in South Korea. Furthermore, many popular local Korean brands across various categories, from snacks to fashion to electronics, are inherently more affordable due to local production and distribution networks. High-demand items, like certain electronics or specialized beauty products, can also sometimes be found at competitive prices, though this is not always a universal rule and depends heavily on specific models and promotions.

Deconstructing the Price Differences: Why Are Some Brands Cheaper?

The notion of a "cheaper" country for specific brands isn't as simple as a single factor. Several elements converge to create these price discrepancies. Understanding these underlying reasons will empower you to make smarter purchasing decisions, whether you're a tourist planning a shopping spree or a curious consumer exploring global retail trends.

Global Pricing Strategies and Market Penetration

Brands often employ tiered pricing strategies based on the economic landscape, disposable income, and competitive pressures within a particular market. For multinational corporations, South Korea represents a significant consumer market. To gain market share and compete effectively against both local and other international players, they may adjust their pricing downwards. This is particularly true for products that are either manufactured regionally or have a strong manufacturing base in Asia, reducing shipping and import costs. For instance, a skincare product manufactured in Korea for the Korean market will naturally have a different cost structure than one shipped from Europe to the US.

Import Duties, Taxes, and Tariffs

The cost of goods can be significantly influenced by a country's import policies. South Korea, like most nations, levies duties and taxes on imported goods. However, the specific rates can vary greatly depending on the product category and trade agreements. For items where South Korea has favorable trade agreements or where import duties are relatively low, the final consumer price might be lower. Conversely, items with high import tariffs will naturally be more expensive. This is why you might find a locally produced item significantly cheaper than a comparable imported one, even if they are from the same global brand.

Local Production and Supply Chains

This is perhaps the most significant driver of lower prices for many brands in South Korea. When a brand has a robust local production facility or a well-established supply chain within the country, it dramatically cuts down on logistics, transportation, and import-related expenses. This cost saving is often passed on to the consumer. Many global cosmetics and electronics companies, recognizing the prowess of Korean manufacturing and R&D in specific sectors, establish production hubs there. This allows them to serve the domestic market and even export to other Asian countries, leveraging economies of scale.

Competitive Landscape and Market Saturation

South Korea has a highly competitive retail environment, especially in sectors like beauty, fashion, and electronics. When a market is saturated with numerous brands vying for consumer attention, prices tend to become more competitive. Brands must offer attractive price points to stand out. This intense competition can lead to price wars, frequent sales, and promotional events, all of which contribute to a perception of lower prices for consumers. Think about the sheer number of skincare brands available in a Korean department store or Olive Young – it's staggering!

Currency Exchange Rates

While not a constant factor, fluctuating currency exchange rates can temporarily make goods cheaper or more expensive. If the Korean Won is particularly strong against the US Dollar, items priced in Won might appear more affordable to American tourists. However, it's crucial to remember that this is a dynamic factor and shouldn't be the sole basis for assuming a brand is *always* cheaper.

Consumer Demand and Purchasing Power

South Korean consumers are known for their discerning tastes and, in many sectors, their high purchasing power. Brands might price certain premium or niche items at a level that reflects the local market's capacity and willingness to pay. Conversely, for mass-market goods, brands will price them to be accessible to a broader demographic. The demand for specific product categories, like K-beauty staples or popular tech gadgets, can also influence pricing, with brands potentially offering more competitive prices to capitalize on high demand.

Which Categories and Brands Tend to Be Cheaper in South Korea?

Now, let's get down to the nitty-gritty. Based on my observations and common consumer experiences, certain categories and brands consistently show price advantages in South Korea. This isn't an exhaustive list, but it covers the most frequently cited examples.

1. K-Beauty Products: A No-Brainer

This is perhaps the most obvious and widely acknowledged category. South Korea is the undisputed global leader in skincare innovation and production. Brands that are household names globally, like Innisfree, Etude House, Sulwhasoo, and Laneige, are often significantly cheaper when purchased directly in Korea.

Local vs. Imported K-Beauty: Even within K-beauty, there's a distinction. Brands that are *primarily* Korean and manufactured there will naturally be at their lowest price point. For example, purchasing an Innisfree Green Tea Seed Serum in Seoul will almost always be cheaper than buying it in New York or London.
Global Brands with Korean Production: Some international brands that have recognized the efficacy and demand for Korean skincare have set up production facilities or partnerships in South Korea. These products, when sold within Korea, can also be more competitively priced than their equivalents sold in Western markets, where import costs and different marketing strategies come into play.
Promotions and Bundles: Korean beauty retailers, especially chains like Olive Young and department store beauty floors, are notorious for their generous promotions, gift-with-purchase offers, and bundled sets. This significantly amplifies the value you receive, making your purchase even more cost-effective. I've personally seen "buy one, get one free" deals on popular sheet masks and elaborate gift sets that would cost a small fortune elsewhere.
Specific Product Examples: You'll find great deals on everything from multi-step skincare routines (cleansers, toners, serums, moisturizers) to innovative makeup products and facial masks. Even high-end Korean luxury brands like Sulwhasoo or Hera, while still expensive, often present a better value proposition in Korea compared to their international pricing.

2. Electronics: The Tech Haven Advantage

South Korea is a global powerhouse in electronics manufacturing and innovation, home to giants like Samsung and LG. This domestic advantage often translates into more favorable pricing for their products, and sometimes even for competing international brands.

Samsung and LG Products: Smartphones, televisions, home appliances (refrigerators, washing machines), and computer monitors from Samsung and LG are frequently cited as being cheaper in South Korea. This is primarily due to local production, fewer import barriers for domestic brands, and intense competition within the Korean market itself.
New Releases: Sometimes, new models of popular electronics might even launch in South Korea slightly ahead of other markets, and initial pricing can be very competitive. However, this is not a hard and fast rule, and pricing can fluctuate.
Third-Party Retailers and Promotions: While official brand stores and major electronics retailers (like Hi-Mart or Electromart) offer competitive pricing, keep an eye out for promotions in smaller, independent electronics shops or during national sale periods. You might uncover even deeper discounts.
Caveats for Electronics: It's essential to compare prices carefully. While Samsung phones might be cheaper, an Apple iPhone, being an imported product, might not always be significantly cheaper, and could even be more expensive depending on import duties and VAT. Always check the price in your home country before assuming a saving. Also, consider warranty implications when purchasing electronics abroad.

3. Fashion and Apparel: Local Designers Shine

South Korea has a vibrant and rapidly evolving fashion scene. While high-end international designer brands might be similarly priced or even more expensive due to import costs, local Korean fashion brands and fast-fashion retailers often offer exceptional value.

Local Fashion Districts: Explore areas like Hongdae and Dongdaemun in Seoul. You'll find countless independent boutiques and larger chains selling stylish clothing at prices that are hard to beat. These are often the brands that dictate trends, and their local pricing reflects their origin.
Fast Fashion Chains: Korean equivalents of global fast-fashion giants often have very competitive pricing. Think about brands that emphasize trendy, seasonal pieces at affordable price points.
"Made in Korea" Labels: Look for clothing with "Made in Korea" labels. These garments, produced domestically, tend to bypass significant import markups and can offer superior quality for the price compared to similar items manufactured elsewhere.
Sales and Outlet Stores: Like in many countries, South Korea has seasonal sales and outlet stores where you can snag local designer pieces at a steep discount.
International Brands (Imported): For globally recognized brands that are *imported* into Korea, pricing can be less advantageous. You might find them to be on par with, or sometimes even pricier than, their prices in the US, especially if there are high import duties or taxes involved.

4. Snacks and Food Items: A Taste of Savings

This is a delightful category where you can experience savings firsthand, especially with popular Korean snacks and processed food items.

Local Brands: Korean snack brands like Orion (Choco Pie, Pretz), Lotte (pepero, Xylitol gum), and Samyang (instant noodles) are staples. Buying these in Korean supermarkets (E-Mart, Lotte Mart, Homeplus) or convenience stores (CU, GS25) will be considerably cheaper than purchasing them in ethnic grocery stores or online marketplaces in the US.
Export vs. Domestic Versions: Sometimes, the packaging or even the formulation of snacks for export markets might be slightly different, and potentially more expensive. Buying the domestic version in Korea is the way to go for the best price.
Specialty Food Items: If you're interested in specific Korean ingredients like gochujang (chili paste), doenjang (soybean paste), or premium Korean rice, buying them from local supermarkets or traditional markets will offer better value than imported versions.
Convenience Store Gems: Korean convenience stores are treasure troves for affordable snacks, drinks, and even ready-to-eat meals. The pricing is remarkably consistent and generally low.

5. Cosmetics and Personal Care (Beyond K-Beauty)

While K-beauty dominates, other personal care items and even some Western cosmetic brands that have a strong presence and production in Korea can also be found at competitive prices.

Brands with Local Manufacturing: Certain international personal care brands might have manufacturing plants in Korea to serve the Asian market. These products could be cheaper there.
Drugstore Staples: Everyday personal care items like toothpaste, shampoo, and body wash from popular Korean brands will generally be more affordable than their imported counterparts.
Sales and Promotions: Keep an eye on promotions in drugstores (like Olive Young, Watsons) and supermarkets. "1+1" (buy one, get one free) or "2+1" deals are very common and significantly reduce the per-item cost.

6. Books and Stationery

South Korea has a culture that values education and reading. Bookstores and stationery shops are abundant, and prices for locally published books and Korean stationery can be quite reasonable.

Korean Authors and Publishers: Books by Korean authors published by Korean publishing houses will naturally be priced for the domestic market.
Stationery: Korean stationery is known for its quality and design. Brands specializing in pens, notebooks, planners, and art supplies often offer good value within Korea.
International Books: Imported books, especially those in English, can be quite expensive due to import costs and the specialized nature of their market.

Navigating the Shopping Landscape: Where to Find the Best Deals

Knowing *what* is cheaper is only half the battle. Knowing *where* to find these bargains is equally crucial for a successful shopping experience in South Korea.

Department Stores (Lotte, Shinsegae, Hyundai)

These are upscale establishments but are excellent for high-end cosmetics, fashion, and some electronics. They often have the latest collections and offer a refined shopping experience. While not always the cheapest for everyday items, they are where you'll find competitive pricing on premium local brands and often excellent gift-with-purchase promotions.

Beauty Floors: The beauty sections are usually extensive and feature a wide range of both international and domestic brands.
Sales Events: Major department stores hold seasonal sales (usually around Lunar New Year, Chuseok, and summer/winter holidays) where you can find significant discounts.
Loyalty Programs: Consider signing up for their loyalty programs if you plan on making substantial purchases, as they can offer additional discounts or points.

Drugstores (Olive Young, Watsons, Chicor)

Olive Young is the undisputed king of Korean drugstores and a must-visit for beauty enthusiasts. It stocks a vast array of K-beauty brands, from affordable cult favorites to emerging indie brands. Watsons and Chicor (more of a luxury beauty boutique) are also worth exploring.

Ubiquitous Presence: You'll find Olive Young stores on almost every major street and in every shopping district.
Constant Promotions: They are famous for their frequent "Olive Young Sale" events, daily deals, and bundle offers.
Discover New Brands: It's the perfect place to discover up-and-coming K-beauty brands that might not be in department stores yet.

Hypermarkets/Supermarkets (E-Mart, Lotte Mart, Homeplus)

These are your go-to for groceries, snacks, household items, and sometimes even clothing and electronics. They offer great value for everyday consumables and are where you'll find the lowest prices on Korean snacks and food items.

"No-Name" Brands: Many of these hypermarkets also have their own house brands that offer excellent value for money on staples like snacks, toiletries, and basic clothing.
Promotional Aisles: Always check the end caps and promotional aisles for special offers.
Tax Refunds: If you're a tourist and spend above a certain threshold, you can often claim tax refunds on purchases made at these stores, further reducing your costs.

Brand-Specific Stores and Flagship Stores

For brands you particularly love, visiting their dedicated stores or flagship locations can be beneficial. You'll get the full range of products, knowledgeable staff, and sometimes exclusive promotions or events.

Cosmetics Brands: Innisfree, Etude House, and Nature Republic all have their own popular brick-and-mortar stores.
Electronics Brands: Samsung and LG have dedicated showrooms and experience centers where you can see and purchase their latest products.

Independent Boutiques and Shopping Districts (Hongdae, Dongdaemun)

These areas are vibrant hubs for fashion, accessories, and unique finds. Hongdae is known for its youthful, trendy, and often artistic fashion, while Dongdaemun is famous for its massive wholesale and retail fashion malls that operate late into the night.

Bargaining (Limited): While overt bargaining is less common than in some other Asian countries, in smaller independent shops in areas like Dongdaemun, you might be able to negotiate slightly, especially if buying multiple items.
"Made in Korea" Focus: These districts are excellent places to find locally designed and manufactured clothing at competitive prices.

Online Shopping (Coupang, Gmarket, Auction)

South Korea has a highly developed e-commerce ecosystem. While you might be looking for physical store experiences, don't discount online options, especially if you're a resident or have access to delivery.

Speed and Convenience: Platforms like Coupang offer incredibly fast delivery, often within hours.
Price Comparison: Online platforms allow for easy price comparison across different sellers.
Exclusive Online Deals: Some brands offer specific discounts or bundles that are only available online.

Personal Experiences and Commentary: My Shopping Adventures

My first real "aha!" moment regarding cheaper brands in South Korea came not in a glitzy department store, but in a bustling Olive Young. I was looking for a specific serum from a popular K-beauty brand that I usually paid a premium for back home. There it was, on the shelf, with a price tag that made me do a double-take. It was nearly 40% less than I was accustomed to paying. The salesperson, noticing my surprise, cheerfully explained that for many Korean brands, purchasing within their home country was always the most economical option due to reduced production and distribution costs. This wasn't just about a sale; it was about the baseline price.

Another memorable experience was hunting for electronics. I needed a new portable hard drive, and while the major brands were readily available in Seoul's Yongsan Electronics Market (a fascinating place in itself!), the prices for some of the Western brands weren't drastically lower. However, when I looked at Samsung's own external drives, the value proposition was significantly better. This reinforced my understanding that the "cheaper" label often applies most strongly to brands with a direct, established presence and manufacturing within Korea.

For fashion, I found that exploring the underground shopping arcades in areas like Gangnam or Express Bus Terminal was a revelation. These aren't high-fashion runways, but they offer incredibly trendy and well-made clothing items at prices that are astonishingly low. I bought a beautifully tailored jacket for less than $50, something that would easily have been $150+ in the US. The key here was understanding that these were often locally designed pieces, produced with local labor and materials, and sold directly to consumers with minimal markups.

Conversely, I learned quickly that luxury imported goods don't always follow the cheaper-in-Korea rule. High-end European fashion brands or certain American tech gadgets might carry significant import taxes and duties, making them comparable to, or even more expensive than, their prices in their origin countries. It's always a good exercise to have a rough idea of the price back home before embarking on a specific item hunt.

Factors to Consider Beyond Price

While the allure of lower prices is undeniable, it's wise to consider a few other factors when shopping for brands in South Korea:

Authenticity: Ensure you are buying from reputable retailers to guarantee authenticity, especially for high-value items like electronics and luxury cosmetics.
Warranty and Returns: Understand the warranty and return policies, particularly for electronics. A product purchased in Korea might have different warranty terms or be more difficult to return than one bought domestically.
Voltage and Compatibility: For electronics, always check the voltage and plug type. While most modern electronics are dual-voltage, it's good practice to confirm.
Language Barriers: While many tourist areas and major stores have English-speaking staff, be prepared for potential language barriers in smaller shops or when dealing with product manuals.
Shipping and Customs (for sending items home): If you plan to ship items back home, factor in shipping costs and potential customs duties in your own country.

Frequently Asked Questions About Cheaper Brands in South Korea

How can I identify which specific brands are cheaper in South Korea before I travel?

To effectively identify which specific brands are cheaper in South Korea before your trip, a multi-pronged approach is recommended. Firstly, leverage online resources. Websites dedicated to travel and shopping often feature articles and forums where travelers share their experiences and price comparisons. Search for terms like "[Brand Name] price South Korea vs. [Your Country]" or "K-beauty bargains Seoul."

Secondly, utilize online retail platforms from your own country and compare those prices to what you can find on South Korean e-commerce sites. For example, if you're interested in a particular Samsung phone, check the price on Samsung's US website and then search for it on Coupang or Gmarket (using a translation tool if necessary). This gives you a direct price comparison. Thirdly, focus on categories known for price advantages, such as K-beauty and electronics from Korean manufacturers (Samsung, LG). Researching popular brands within these categories and looking up their prices on official Korean websites or major Korean retailers can provide a good indication.

Finally, don't underestimate the power of social media. Follow travel influencers or K-beauty bloggers who frequently post about their shopping finds in South Korea. They often provide specific brand names and price points, giving you actionable intelligence for your shopping list.

Why are some global brands cheaper in South Korea compared to the United States?

Several interconnected factors contribute to global brands often being cheaper in South Korea than in the United States. A primary reason is the presence of robust local manufacturing and supply chains. For many international companies, establishing production facilities in Asia, including South Korea, significantly reduces manufacturing and logistics costs compared to producing elsewhere and shipping across the Pacific. These savings can be passed on to consumers.

Furthermore, import duties and taxes play a crucial role. While both countries have import regulations, the specific tariffs and Value Added Tax (VAT) applied to certain goods can differ. South Korea might have lower import duties on specific product categories, or its VAT structure might result in a lower final price. The competitive market landscape in South Korea is another significant driver. With numerous domestic and international brands vying for market share, particularly in sectors like beauty and electronics, companies often adopt more aggressive pricing strategies to attract and retain customers. This can involve lower base prices, frequent sales, and attractive promotional offers.

Currency exchange rates, while fluctuating, can also temporarily make goods more affordable for foreign visitors. When the Korean Won is strong against the US Dollar, the cost of goods priced in Won can effectively decrease for American shoppers. Finally, brands may strategically price their products to align with the local purchasing power and consumer expectations, sometimes leading to lower prices in markets with a strong middle class and high disposable income for certain goods.

Are there any specific types of products or brands that are consistently more expensive in South Korea?

Yes, there are indeed categories and brands that are consistently more expensive in South Korea than you might expect, primarily due to import costs and market dynamics. High-end luxury goods from Western designer brands, such as handbags, clothing, and accessories from European houses like Louis Vuitton, Chanel, or Gucci, are often priced similarly or even higher in South Korea. This is largely due to the substantial import duties, taxes, and tariffs levied on such premium imported items. The price you see in a Seoul boutique for these brands is typically reflective of these added costs, which are designed to protect domestic luxury markets and generate revenue.

Similarly, certain imported electronics from brands that do not have a significant manufacturing or distribution presence in South Korea can also be pricier. While Samsung and LG products are competitive, you might find that Apple iPhones or certain high-end laptops from American or European manufacturers are not significantly cheaper, and in some cases, might be more expensive than in their home markets due to the same import cost factors. The availability of official warranties and authorized repair services can also influence pricing, with imported goods potentially having more complex service networks.

Furthermore, niche or specialized imported goods that are not widely consumed or sought after in South Korea might also carry a premium price. This could include certain types of specialty foods, artisanal products, or specific hobby-related items where the market size is smaller, leading to higher per-unit costs for importers. It's always a good practice to research the price of specific imported items you're interested in back home before assuming they will be a bargain in South Korea.

What are the best shopping districts or stores in South Korea for finding these cheaper brands?

South Korea offers a diverse range of shopping destinations, each catering to different needs and budgets. For **K-beauty**, the undisputed champion is **Olive Young**. With numerous branches across the country, it's a one-stop shop for a vast array of Korean skincare and makeup brands, often featuring competitive pricing and frequent promotions like "buy one, get one free" or discounts on specific product lines. For high-end beauty and a more curated selection of both Korean and international brands, the beauty floors of major **department stores** like **Lotte, Shinsegae, and Hyundai** are excellent choices, especially during their seasonal sale events.

When it comes to **electronics**, particularly domestic brands like Samsung and LG, exploring dedicated **electronics stores** such as **Hi-Mart** or **Electromart** is recommended. While not always the absolute cheapest, they offer competitive pricing, especially on new releases and during promotional periods. For a more adventurous electronics shopping experience, the **Yongsan Electronics Market** in Seoul, although scaled down from its peak, still offers a vast selection. For **fashion**, the **Hongdae** area is renowned for its trendy, youthful styles from independent designers and boutiques, offering great value. **Dongdaemun Market** is a massive hub for both wholesale and retail fashion, particularly known for its late-night shopping and affordable, locally made apparel.

For **snacks, groceries, and everyday household items**, the large **hypermarkets** like **E-Mart, Lotte Mart, and Homeplus** are your best bet. They consistently offer lower prices on local food products and often have their own branded items that are very cost-effective. Finally, don't overlook the numerous **underground shopping malls**, such as those found at **Express Bus Terminal (Gyeongbu Line)** or **Gangnam Station**, which offer a treasure trove of affordable clothing, accessories, and more.

How do I navigate potential language barriers when shopping for brands in South Korea?

Navigating language barriers while shopping in South Korea is generally manageable, especially in major tourist areas and larger retail establishments. Most popular tourist destinations, including major shopping districts like Myeongdong, Gangnam, and Hongdae, as well as large department stores and chains like Olive Young, will have staff who speak at least basic English. It's helpful to learn a few key Korean phrases, such as "Annyeonghaseyo" (Hello), "Kamsahamnida" (Thank you), and "Eolmayeyo?" (How much is it?).

For communication, utilize translation apps on your smartphone. Apps like Google Translate or Papago (a popular Korean translation app) are incredibly useful. You can type in what you want to say, or even use the voice-to-voice translation feature, which works quite well. Showing a picture of the product you're looking for can also be an effective way to communicate your needs. For pricing, pointing to the price tag and using the phrase "Eolmayeyo?" is universal. In situations where language is a significant barrier, such as in smaller, independent shops, it might be helpful to have a Korean-speaking friend accompany you or to focus on stores with clear visual displays and price tags.

Many products will also have some English labeling, especially those intended for export or popular with international tourists. When dealing with electronics or complex purchases, inquire about warranty and return policies explicitly. You can often find this information written down, and a translation app can assist in understanding the details. Remember, most Koreans are very friendly and will make an effort to assist you, even with a language gap.

Is it worth buying certain brands in South Korea as a tourist, considering potential tax refunds?

Absolutely, it can be very worthwhile to buy certain brands in South Korea as a tourist, especially when factoring in potential tax refunds. South Korea offers a tax refund scheme for foreign tourists who spend a certain amount (currently over ₩30,000 per purchase from a participating store) on eligible goods. This means you can get back the Value Added Tax (VAT) that is included in the purchase price, effectively making your items cheaper.

Brands that are known to be cheaper locally, such as K-beauty products, electronics from Korean manufacturers (Samsung, LG), and locally produced fashion, become even more attractive when you consider the tax refund. For example, if you purchase several items from Olive Young or a Samsung store, and your total reaches the refund threshold, you can significantly reduce your overall spending. The process typically involves getting a tax refund slip from the retailer at the time of purchase, then presenting these receipts and your passport at a designated tax refund counter at the airport or a city refund office before you depart.

The savings from the tax refund can range from a few percent up to around 10% of the purchase price, depending on the item and the total amount spent. This can be a substantial saving, especially if you plan to buy multiple items or higher-priced goods. Therefore, actively looking for participating stores and keeping your receipts organized is a smart strategy for any tourist aiming to maximize their savings on brands that are already competitively priced in South Korea.

Conclusion: Smart Shopping for the Savvy Consumer

So, which brands are cheaper in South Korea? The answer is a resounding yes, for many popular categories, particularly K-beauty, electronics from Korean giants, and local fashion and food items. The combination of local production, competitive markets, and favorable pricing strategies makes South Korea a fantastic destination for savvy shoppers. My own experiences have consistently shown that embracing local brands and shopping at their source country often yields the best value. By understanding the underlying reasons for these price differences and knowing where to hunt for bargains, you can truly make the most of your shopping endeavors in this vibrant and dynamic market. Happy shopping!